Professional.

We want to reconsider this word.

"Professional"

It's a very simple word that has been around for a long time.

But we wanted to reconsider this word.

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With the evolution of generative AI, many things have become accessible to everyone.

Writing code.

Creating designs.

Writing text.

Giving shape to ideas.

Tasks that were once specialized are now much more familiar.

This is a wonderful change.

Technology has expanded human potential.

And it will continue to do so.

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That's why we think now:

What does it mean to be a Professional?

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Producing excellent output.

Working quickly.

Having a lot of knowledge.

Of course, these are important.

But that's not all.

Thinking about what should be created.

Taking responsibility for decisions.

Continuously refining one's expertise.

Being sincere in the work at hand.

These attitudes, too, are part of the meaning of the word "Professional," aren't they?

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In this Sprint 3, we have put these thoughts into one collection.

The concept is inspired by uniforms provided to employees at a fictional company.

On the left chest, you'll find only embroidery representing each specialization:

• Professional Engineering Service
• Professional Design Service
• Professional Marketing Service
• Professional Executive Service
• Professional Financial Service

There is no large brand logo.

There are no flashy graphics.

Our aim was for them to be worn naturally, like everyday work clothes.

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We don't believe that wearing these clothes will make you a "professional."

However, we hope that these clothes can be aきっかけ (trigger/starting point) for you to spend a little time thinking,

"What does being a Professional mean to me?"

We would be happy if this creates such a moment.

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The Product Manager wants to make the word

Professional cool again.

Not as a title,

but as a word that represents one's approach to work.

Precisely because we are in the AI era,

we create uniforms for such Professionals.